TikTok is introducing a updated setting that allows them to cut down on the quantity of AI-made media appearing in their feeds. This move comes as the platform revealed that it now features in excess of 1 thousand million AI videos.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a global rollout. This advancement comes amid a rise in AI content, spurred by emerging video-generation tools.
The Broader AI Trend
It has been noted that nearly one in 10 of the most rapidly expanding video streams on a competing service primarily display clips produced artificially. A significant portion of this content is classified as mass-produced AI material, a phrase for poor-quality, mass-produced content that is typically absurd or surreal.
“We know from our community that a lot of users enjoy content produced via AI tools, from digital art to educational videos, and we intend to provide users the option to adjust the amount of that, depending on their own preferences,” said a company executive.
Scale of AI Content
The platform disclosed that there are presently 1.3 billion videos on its network tagged as artificially created. In total, over 100 mn pieces of content are added to the app daily, making AI content a limited percentage of its complete catalog.
User Control Features
Viewers will be able to decrease or raise the amount of AI content they see by opening the topic control feature in the platform and picking the AI content topic. Additional categories that can already be controlled under the tool include news, fashion, aesthetics, and dance.
Content Labeling and Policies
Its policies require content makers to label “realistic” artificially created content, and it prohibits malicious fake videos of public figures or emergencies. Any believable AI video that is unmarked can be taken down under its user guidelines.
Furthermore, the app will from now on add an artificially created watermark to content produced via its own AI tools, or detected by an cross-platform project for recognizing AI-generated material. This measure is designed to help prevent users from seeking to bypass the disclosure requirement.
Responsible AI Funding
The company is also introducing a two million dollar AI literacy fund for experts and organizations to create educational content about using AI responsibly. This initiative will support non-profit groups specializing in educating coding and technology.
Moderation Strategy
The video-sharing app has justified its content review process, amid discussion over plans to lay off hundreds of safety staff in the United Kingdom. The company is set to reduce a significant number of roles in its user protection department in London, with trade unions and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A senior executive explained that staff-based oversight would still have a role, but AI can shield workers by eliminating the most graphic content prior to it has to be seen by people. The company reported a significant reduction in explicit and harmful content seen by content reviewers over the last 12 months due to the use of its AI tools.
It is vital to balance people and machines to maintain a secure environment,” she said. “We’ll have people as part of that process, but we further consider it’s extremely critical to limit contact with unsafe media as quickly as possible, which is the area in which a significant AI assistance is really helping us process content quickly.”
